• “We cannot solve our problems with the same thinking we used when we created them.”

    Albert Einstein

  • “Research is to see what everybody else has seen, and to think what nobody else has thought.”

    Albert Szent-Gyorgyi



best-decisions QuallyQuant focus group research.

“PRS’ partnership with Better Decisions has successfully enabled us to provide a unique and innovative service to our clients that helps bridge the gap between Qualitative and Quantitative research.   The Quali-Quant methodology provides great value for our clients who are looking for faster, real-time Quantitative results with the added benefit of Qualitative insights.   Importantly, Better Decision’s process allows for maximum flexibility to custom design each study to meet our clients’ specific objectives.”


Vice president global qualitative research