Hybrid Focus Group Research By Better Decisions
Power + Strength
Qualitative can drive powerful insights, but the extent of their potential isn’t always realized when sample sizes won’t substantiate the learning. At the same time numbers alone may only deliver half the story.
Better Decisions means getting the information you need – instantly.
Our Hybrid Methodology works in harmony with the moderator and delivers the best of both worlds:
• Numbers you can count on
• Insights and sensitivities from the professional moderating.
How Does this Work?
We suggest starting with larger groups of roughly 25 respondents at a time. We invite them to stay for 1 hour with the possibility of them being selected to stay for a 2nd hour.
We execute a questionnaire that they respond to using private, handheld keypads that maintain their anonymity and allows for immediate data collection and tabulation.
The data is displayed in the client room instantly.
Now Here’s the Best Part
Because we can immediately analyze the data, we can determine exactly who you want to talk to in the Qualitative session – it becomes a more Focused Group.
The Results are Amazing
Powerful insights together with reliable quantitative data. It’s the best of both worlds and it will allow you to deliver more robust results.
“PRS’ partnership with Better Decisions has successfully enabled us to provide a unique and innovative service to our clients that helps bridge the gap between Qualitative and Quantitative research. The Quali-Quant methodology provides great value for our clients who are looking for faster, real-time Quantitative results with the added benefit of Qualitative insights. Importantly, Better Decision’s process allows for maximum flexibility to custom design each study to meet our clients’ specific objectives.”
Vice president global qualitative research